Start with the job your website needs to do
A website can introduce a company, explain a service, sell a product or help someone get in touch. Decide which action matters most before discussing individual pages. A useful brief describes what the visitor should understand and what they should be able to do next.
Describe the visitor in a real situation
Think about how someone arrives. A potential customer following an advert may need a focused explanation of one offer. A procurement team comparing suppliers may look for capabilities, product details and company information. Tell your designer which situation the first version should serve.
Bring the actual content early
Product photography, service descriptions, brand files and existing brochures reveal what the design must accommodate. Collect the current versions in one place. Mark uncertain information for review instead of turning a temporary assumption into published copy.
Choose priorities, then references
When sharing a reference website, explain what you like about it: the navigation, the space around the content, the project presentation or the way the scenes move. These details are more useful than asking for the same overall look. They help create a website that belongs to your own brand.
Agree on the review
Identify the person who can approve content and design. Review complete pages with the real content, then check the same journey on a phone. Keep feedback specific: name the page, describe what you expected and explain what prevented it.